AceDSE · 试卷 · 2026.07
旅遊與款待
Tourism and Hospitality Studies
Destination and Hotel Operations Case Test
考生姓名
日期
样本依据
sample Paper 1 MCQ/data response followed by Paper 2 extended industry essays
本卷范围
A written diagnostic combining destination and hospitality operations. It is shorter than the two-paper public examination.
考生须知
- Answer the case questions and ONE extended response.
- Use tourism/hospitality concepts with the data.
- A recommendation must identify who acts, what changes and how success is measured.
Case — Island heritage district
20 分| Month | Rooms available | Occupancy | ADR | Room revenue |
|---|---|---|---|---|
| April | 10,000 | 82% | $980 | $8.036m |
| August | 10,000 | 61% | $1,160 | $7.076m |
1(a)
Which indicator best measures hotel revenue performance while combining occupancy and room rate?
- Average length of stay
- RevPAR
- Seat turnover
- Visitor carrying capacity
[2 分]
1(b)
Calculate RevPAR for April and August by both valid methods, and explain the change.
[6 分]
1(c)
Residents report crowding at noon although monthly visitor numbers fell. Give three reasons why both findings can be true, and identify data needed to test each.
[6 分]
1(d)
Design a service-recovery protocol for complaints about long check-in and misleading 'harbour view' descriptions. Include immediate response, fair remedy, root-cause action and two KPIs.
[6 分]
Extended response
15 分Answer ONE option.
Option A — Destination management
2A
Evaluate a timed-entry system for the heritage district. Consider carrying capacity, resident quality of life, visitor experience, local businesses and displacement to nearby streets. Propose an adaptive pilot.
[15 分]
Option B — Hospitality management
2B
The hotel can invest in self-service kiosks or additional cross-trained staff. Compare the two using service quality, demand variability, inclusion, cost and employee implications. Recommend a hybrid or single strategy with an implementation plan.
[15 分]
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